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Stop guessing.
Start growing.

I help mission-driven businesses build the marketing strategy and systems that attract the right customers — consistently.

Woman working in flower shop

Sound familiar?

You're doing great work — but not enough people know about it.

Maybe you're posting on social without a real strategy. Maybe you've tried a few things, but nothing has stuck. Maybe you know you need to be more visible, but between running your business and serving customers, marketing keeps getting pushed to the back burner.

The problem isn't your effort. It's that you don't have a system.

I build demand generation engines for growing businesses.

The strategy, content, and systems that move people from "never heard of you" to "ready to buy." 

Demand Gen Strategy

A clear plan for how you'll attract and convert your ideal customers.

Content Marketing

 Blogs, website copy, and SEO-optimized content that gets found — and builds trust.

Email Marketing

Nurture sequences and lifecycle email programs that keep prospects engage.

Marketing Operations

HubSpot setup, automation, and lead tracking so nothing falls through the cracks.

Lead Gen Funnels

End-to-end funnel builds from awareness all the way to conversion.

Content & Site Audits

A strategic review of what you already have — and a roadmap to make it work harder.

Working together is straightforward.

 We talk.

A free 30-minute discovery call to learn about your business, your goals, and where marketing feels stuck. No pressure, no pitch.

I build a plan.

A clear scope of work — what we'll do, what outcomes we're targeting, and what it costs. Flat-fee pricing only, no surprises.

 We get to work.

I build, advise, or both — depending on your needs. The goal is always to leave you with something that works long after we're done.

 

Customer entering pin number into machine at counter in cafe

I've seen what a real marketing system can do.

I'm Diana, the founder of Veatch Marketing. I've spent 15+ years in in-house content marketing strategy, most recently leading content and demand generation at Prosci — a global leader in change management training.

When I joined Prosci nearly a decade ago, it was a smaller U.S.-based organization. I helped build the marketing systems that supported its growth into a global business with a team that scaled from three people to a full international operation.

I know how to build systems that create real, measurable growth — with limited time, limited budget, and a lot on your plate.

  • 15+ years of in-house marketing experience

  • HubSpot specialist from strategy through execution

  • Focused on building systems you can own yourself

I work best with businesses that have something real to offer.

EDUCATION & TRAINING

Growing enrollment in a crowded market

You offer professional development, skills training, or continuing education — and you need a content and demand gen strategy that helps the right learners find you, trust you, and sign up.

LOCAL & COMMUNITY

Marketing in your spare time — and it's not working

You're doing meaningful work in your community, but marketing keeps getting pushed to the back burner. You need a strategy that fits your budget and bandwidth.

Ready to stop guessing?

Let's talk about where your marketing is today and what it could look like with the right strategy behind it.